5cale
0%

5cale® / loading

Assembling · 00

Scroll to assemble
5cale Pixel
5cale Rounded
5cale Bold
5cale Script
5cale Outline
5caleThe wordmark
01 / 06

We believe good creative is funny, sharp, useful and a little bit brave. So we make work that earns attention instead of buying it. 

What we do

Four ways in
01 / 04

Brand Strategy

Positioning, naming, narrative. The thinking that makes everything after it inevitable.

  • Research
  • Positioning
  • Naming
  • Narrative
  • Tone of voice
02 / 04

Identity & Design

Visual systems and art direction that travel — from app icon to billboard without blinking.

  • Logo & marks
  • Type systems
  • Art direction
  • Guidelines
  • Packaging
03 / 04

Campaigns & Film

Big ideas, actually made. Script to screen to street, with craft all the way down.

  • Concepting
  • Film & photo
  • Social
  • OOH
  • Launch
04 / 04

Digital & Motion

Websites, products and motion that move people to act — and win a few awards on the way.

  • Web design
  • Product UI
  • Design systems
  • Motion
  • Build
BrandStrategyIdentityCampaignFilmProductMotionWebPackagingBrandStrategyIdentityCampaignFilmProductMotionWebPackaging
Selected Work

Work that
refuses
to be ignored.

Scroll sideways through a few of the brands, films and products we’ve made loud.

Orbit

01 · Brand Identity

Orbit

2025
Fathom

02 · Campaign

Fathom

2025
Meadow

03 · Packaging

Meadow

2024
Pulse

04 · Digital Product

Pulse

2024
Atlas

05 · Film

Atlas

2023
Nova

06 · Website

Nova

2023
5cale work texture
5cale work texture
5cale work texture
5cale work texture
5cale work texture
5cale work texture
IDEASCRAFTMOTIONNOISE

0

Years making noise

0+

Projects shipped

0

Awards & nods

0x

Average client growth

How we think

01 / 03

Honest

Straight talk, real partnership, no agency theatre. What you see is what we ship.

Useful

Creativity should earn its keep — moving people, and moving numbers.

Brave

We’d rather be loved by some than tolerated by all. Safe work is the only real risk.